I. Objective:
Launching Akari, an interior architectural design studio, on social media.
II. Process:
The principal designer at Akari, Niyoshi Sanghvi wanted to build Akari as an extension of her inspirations & mindset. She already had a huge collection of Pinterest sourced images + her personal images which she wanted curated & structured for her Instagram page. So we undertook an in-depth analysis on the following to establish an Instagram shape for her page:
1.Understanding the aesthetic of the brand
2.Creating a system that would be easy for them to maintain on social media
3.Covering the essence of the brand while ensuring that their Instagram can grow.
Thus, we created a layout, curation & schedule that could best cover Akari’s style so if a potential client were to see their page they would easily get a sense of their aesthetic & their past work.
III. Interpretation:
For ease of usage and minimal planning we opted for the white border Instagram theme so they could play with colors & images with minimum restrictions. Listed below are the other aspects we highlighted through various buckets:
1.Importance of light:
We created a bucket called #AkariPlay so they could show how they interpreted the play of light in different ways.
2.The uniqueness of their process:
We created a property called #InsideAkari so they could highlight the way they processed things from start to finish.
3.Out of the box thinking:
We created a bucket called #FigmentsofAkari to highlight this aspect.
4.The people behind Akari:
We chose an easy Instagram theme because site photos + Work-in-progress images from the ongoing projects were a must-do for Akari.
IV. Credits:
Client: Akari Studio
Curation & Ideation : Every Last Detail.
Image Courtesy : Pinterest & Akari