I. Objective:
Creating image content for GEM opticians specifically for the luxury brand it carries
II. Process:
The client specifically wanted to create some image content for it’s luxury brands so they could stand out a little bit differently in the feed. So we decided to create some images where the focus was purely on the product to highlight on the details of the product to really bring out why that product demanded luxury.
So usage of elements like acrylic blocks, marbles , more space, experimental photographic angles and shadow play were used to execute this shoot.
III. Credits:
Client: GEM opticians
Photography : Narain Baria
Creative conceptualisation & Production : Every Last Detail.
I.Objective:
To show how products of a brand are styled and shot right from conceptualisation to the final images.
II.Process:
Step 1: The products were categorised into collections based on style and aesthetic
The collections are
The Disco edit
Crafts of India
Bridal Collection
Coins collection
Travel edit
Hairbands collection
Step 2: A reference sheet of images and mood board was created for each collection.
Step 3: We shot model images and styled flatlays to showcase the entire range!
III.Results: The visual look of their Instagram page completely, you can view it for yourself at @kkarmaaccessories!
Credits
Photographer: Ryan Martis
Objective: The brand wanted to expand it’s reach, sales and build awareness.
Process: After knowing the audience of Prose and the aesthetic of the brand and its products we decided to collaborate with Masoom Minawala to generate Instagram content. From product selection to co-ordination on the final execution plan we helped put this collaboration in motion!
Result:
-Sales growth by 2.5x times
-Instagram follower growth by 160% jump
-Website traffic increased by 77% increment
Credits:
All images/videos are generated by Masoom Minawala
I. Objective:
Collaborating GEM opticians with complementary brands for Instagram content
II. Process:
We believe in the collaborative power to help elevate a brand so we identified complementary brands to achieve a wider reach for GEM Opticians.
We’ve undertaken 3 successful collaborations:
1.Three Clive Road (Image content by ELD)
2.Vs Bake Shop (Image content by ELD)
3.Santoshi Shetty / The Style Edge (Image content by the blogger herself)
III. Credits:
Client: GEM opticians
Brands featured : Three Clive Road , Vs Bake Shop , Santoshi Shetty
Photography for ELD image content : Narain Barai
Creative conceptualisation & production for ELD image content : Every Last Detail.
I. Objective:
Image content created for GEM Opticians themed around an earthy colour palette.
II. Process:
Images were created keeping in mind the latest collection of sunglasses from Moschino, Alexander McQueen, Versace etc.
III. Credits:
Client: GEM opticians
Photography : Narain Baria
Creative conceptualisation & Production : Every Last Detail.
I. Objective:
Flower Lab is a florist brand that mainly focuses on creating cute and exciting stuff with their bouquets. This campaign was for Valentine’s Day and aimed at spreading love, excitement and involved the idea of showcasing their catalogue in an aesthetically pleasing manner for them to generate sales.
II. Process:
The concept was to create a sweet overtone with a flirty candy aesthetic to market their gifting bouquets on Instagram. The design highlights valentine illustrations with cute love quotes with elements like hearts, candy, stickers and sketch doodles.
III. Result:
You can see the visual execution to your right :)
IV. Credits:
Client: Flower Lab
Photography: Images are the brand's own
Creative conceptualization: Every Last Detail.
I.Objective:
Creating image content for a luxury blog: Element by Krishna Talesara to launch on social media with the intention of explaining what the blog represented.
II. Process:
We broke down all the different elements her blog 'element' represented: fine jewelry, travel, luxury, lifestyle, gourmet food and well-curated interior spaces. We decided to create 6 sneak-peek images for each of these categories and to create one flatlay that would bring all of these elements together. Thus, while keeping her branding colours white & gold we created a series of sneak-peek images for her blog using luxurious props and the term 'elements of element' was coined.
III.Credits:
Client: Element By Krishna Talesara
Photography : Rohan Pingle
Creative conceptualisation & art direction : Every Last Detail.
I. Objective:
Creating image content for GEM opticians as one of the select stockists in India for Chanel eyewear.
II. Process:
This campaign was created to announce the launch of Chanel F/W’17 collection in GEM boutique stores. Hence we utilized luxe looking elements such as white fur, vintage fashion books, marble stationery unlike the usual backgrounds so that the story could stand out on the Instagram feed. We also picked feminine colors as the pieces to be displayed were for women.
III. Credits:
Client: GEM opticians
Photography : Narain Baria
Creative conceptualisation & Production : Every Last Detail.
Mason Home
I. Objective:
Creating attractive image content for Mason Home by Amarsons. A modern style furniture, homeware and decor brand.
Offering a plethora of fitments for your space including nesting tables, nightstands, serveware, decorative accents and much more, Mason Home aims to be a one-stop solution for all home decor needs.
Their aim is to make your house, your home.
II. Process:
The client wanted to create image content for it’s home decor products highlighting the lifestyle of the people who tend to use these products while maintaining the minimal branding & color palette.
So we've used white & grey backdrops to maintain the brands color palette. For styling we've used fresh fruits & flowers, magazines, perfumes, candles, wine, salad & more while creating the images to accentuate the lifestyle of the people who use their products.
III. Credits:
Client: Mason
Photography & Styling: Mansi Soni
Creative Production : Every Last Detail
I. Objective:
Creating attractive Flatlays for B:kind Clothing for social marketing purposes.
II. Process:
Interpretations-
B:kind is a fun & affordable clothing brand for women. Their product can be used by students, working women as well as moms. The props we've used to create these flatlays are a clear indication of the same. From sneakers to comfortable flats to work flatlays pretty much sums up what the B:kind woman is.
III. Credits:
Client: B:kind
Photography : Narain Barai
Creative conceptualisation & production : Every Last Detail.
I. Objective:
Creating an image bank for the brand Tres Zuri for social media purposes
II. Process:
Tres Zuri is a CZ sterling silver jewelry brand and wanted to create an image bank for their social media. We first audited their brand on social media to understand the kind of customers they were attracting currently. We then tried to understand the kind of customer the brand wanted to reach out to & essentially bridged the gap between the two by creating appropriate social media buckets for their brand. Since the brand was attracting & wanted to attract women entrepreneurs, housewives, to-be-brides and food lovers we decided to create imagery around these concepts.
III. Credits:
Client: Tres Zuri
Photography : Narain Baria
Creative conceptualization & direction : Every Last Detail.
I. Objective:
Creating the lighting, backdrop, make-up, hair & thematic mood board for PoshPride’s capsule collection.
II. Process:
The inspiration for the garments was drawn from nature as the collection was an extension to their SS’17 Earth collection.
Hence to maintain that continuity and the evident flowy silhouettes & light colors we decided to put a spin on the word ‘global warming’ and call the collection ‘global cooling’.
The backdrop for the shoot was created with hints of palm leaves and a pastel peach color backdrop. To bring the relaxed component of the collection the hair was pulled back in a sleek pony with dewy, fresh make-up. Lastly, the mood for the model was carefree and casual almost as if she was caught candidly in action.
III. Concept note:
GLOBAL COOLING:
This capsule collection is an extension of the SS’17 collection EARTH, which was conceptualized to address global warming. Since nature helps cool the earth down, each garment is inspired by elements of nature such as sand, water & spring flowers. The collection features fuss-free clothing in lightweight fabrics, soothing colours & flowy silhouettes.
IV. Credits:
Client: PoshPride
Photography : Runvijay Paul
Make-up & Hair : Radhika Khuneta
Creative conceptualisation: Every Last Detail.
Production : PoshPride
I. Objective:
Identifying the right influencers and creating the lighting, backdrop, make-up, hair & thematic mood board for PoshPride’s Metanoia collection to be photographed for the holiday season.
II. Process:
The inspiration for this shoot cropped from the concept note of the Metanoia collection which revolved around self-love and appreciation. We wanted to capture how women from different walks of life had achieved metanoia in their own way and how they resolved to further this cause in the coming year.
Thus, we approached women from different industries who would/could share their journey with us. We also got each of these influencers to share personal experiences and resolutions so each image could be supported by their words.
We decided to create a fun approach to this deeper goal we decided to create a party backdrop with streamers, confetti, balloons, champagne, etc. to captivate this mood. We decided to go with the harsh shadow light to create the indoor party impact.
III. Credits:
Influencers featured:
Client: PoshPride
Photography : Siddharth Gupta
Creative conceptualisation & Influencer liason: Every Last Detail.
Production : PoshPride
I. Objective:
Creating image content for Silvetta, a premium Italian silverware gifting brand with multiple retail outlets across India.
II. Process:
The client wanted to create image content for it’s luxe silverware products highlighting the lifestyle of the people who tend to use these products.
So we've used products like fresh fruits, juices, whiskey, candles, champagne, fresh plants, dry fruits & more while creating the images to accentuate that.
III. Credits:
Client: Silvetta
Photography & Styling: Mansi Soni
Creative Production : Every Last Detail.
I.Objective:
Creating image content for #elementXMaheshNotandass for diamond jewelry with hints of blue
II. Process:
Term coining-
Zero degree is the temperature at which water freezes into ice.
The jewellery picked was all white & structured diamonds with hues of blue with very ice-like structures. Zero Degrees was taken as a direct interpretation of the atmosphere in which ice is created.
Interpretations-
We create a white on white geometric set-up to reinstate the structured settings of the diamonds. A white undisturbing outfit with a crisp white blazer was picked to enhance the same atmosphere.
Tints of blue in the eye shadow to match the tints of blue in the jewellery were added.
III. Concept note :
Ice-like diamonds and deep blue tinted jewels were created for the bold, the mysterious & the unapologetic(s).These edgy pieces are sure to make heads turn for you.
IV.Credits:
Client: Element By Krishna Talesara
Brand featured : Mahesh Notandass Fine Jewelry
Photography : Rohan Pingle
MUA : Kreena Shah
Creative conceptualisation & art direction : Every Last Detail.
I. Objective:
Creating a bank of campaign images for Tried & Treasured for their social media.
II. Process:
To ooze luxury and style, we chose to create a bank of campaign images to supplement the brand’s pre-existing product images. We created 5 broad themes : classic, summer, festive, travel and fall and used those as the foundation to build up the mood-boards and color palettes.
III. Credits:
Client: Tried & Treasured
Photography : Ryan Martis
Make-up & Hair: Nishaa Guptaa and Aqshataa Mani
Model: Karen from Mezora Talents
Creative conceptualization & direction : Every Last Detail.
I.Objective:
Creating image content for #elementXGhatiwalaJewellers for traditional uncut bridal jewelry.
II. Process:
Term coining-
We derived this term from the light we imagined to execute this shoot in, such that the jewels should be at their scintillating best.
Interpretations-
We wanted to shoot the jewels at sunrise to get that beautiful golden light to fall on the jewels so that they had a natural sparkle. Landscaping this shoot against a majestic structure like the Gateway of India was needed to offset the gold and sparkle that we wanted to highlight. We also decided to go with a white and gold bridal outfit to complement the entire look along with nets, laces and white roses to play with light. Gold hues were used in the make-up to further re-iterate the same.
III. Concept note :
Capturing the magic of uncut diamond jewels at golden hour.
IV.Credits:
Client : Element By Krishna Talesara
Brands featured : Ghatiwala Jewels and Ritika Mirchandani
Photography : Karan Nevatia
Creative conceptualisation & production: Every Last Detail.
Mason Home
I. Objective:
Creating attractive image content for Mason Home X Sweetish House Mafia for their Raksha Bandhan collaboration.
II. Process:
The client wanted to show the trays & cookies being sold together as a perfect gifting set for the festive season. So we stayed true to the minimal aesthetic of Mason & added simple props like baby's breath & a raksha bandhan card.
III. Credits:
Client: Mason
Photography, Styling & Creative Production : Every Last Detail
I. Objective
To connect with and build a community with like-minded people that believe in the same ethos as them.
II. Process
We decided to establish their pillars and express their vision and goal as a brand in the form of content, collaborations and more. Here are some ways how we went about it:
Content Buckets: We dissected various content buckets representing the beliefs and what they stand for such as sustainability, plastic-free movement, clean beauty.
Collaborations: We collaborated with various bloggers and affiliates who shared a similar mindset like Sublime Life and garnered content for the same.
Up close & personal: We created a Know Sublime category where in we shared how Sublime Life has a brand is making efforts towards a greener future.
III. Result
Content: Creating a daily mix of generic, interactive and educational content on skincare, haircare and sustainability we helped grow our interest audience for our brand.
Engagement: Creating a balance between our content buckets, we created a balance between generic, educational and interactive content, leading to expand our engagement rate.
We grew their engagement rate by 46.58% in 1.4 years
We grew their follower growth by 11.7% in 1.4 years
Followers: We distributed our content in the form of videos, reels, engaging stories as well as promotions to garner new followers to our initial niche audience
IV. Credits
Client: Sublime Life
Image Source: Every Last Detail, Gopi Vadsak
I. Objective:
Creating a campaign for GEM Opticians for to show how to style the upcoming ‘tints’ eyewear trend.
II. Process:
The brand wanted to highlight the transparent lens trend by showcasing how the eyewear should be styled as a whole so we decided to collaborate with a celebrity stylist to achieve the same. Meagan Concessio, assistant stylist to Rhea Kapoor, having worked with several popular celebs such as Sonam Kapoor, Jacqueline Fernandes,etc. seemed like an ideal fit. Her personal style was in itself too a strong complement for the trend that the brand wanted to highlight. Hence, we created a series of 3 looks with different colored tints to showcase her style. We also personalized the story on the Instagram feed with tid-bits about her inspiration, fashion faux pass, etc. keeping up with a fun and quirky vibe.
III. Credits:
Client: GEM opticians
Collaborator : Meagan Concessio
Photography : Ridhika Mehra
Make-up & Hair : Stacy Gomes
Location Courtesy : Hello Guppy
i. Objective - To brand Addons Shop as the go-to brand for working women and setting a target audience
ii. Process - To establish this tone and vibe for the brand, we used our tools of content and photography. A photoshoot is an essential tool that can help you communicate with your target audience wordlessly. For Addons Shop, we wanted to target working women between the ages of 25-45 and referenced images that would reflect their own choices to attract them to the brand. In terms of content, we targeted work, office-related content and how the brand’s pragmatic fashion would assist them to function efficiently at work. By September 2020, our insights revealed that we had managed to create an audience of women between 25-34.
Credits -
Clients - Addons Shop
Photographer - Ryan Martis
Talent - Rhea, Sparkle Talent
I. Objective:
Creating a summer campaign for GEM Opticians for social marketing purposes
II. Process:
Term coining-
The hashtag #GOforSummer was created as a play on GEM Opticians for summer- GO being the acronym for GEM Opticians.
Interpretations-
Sunglasses are such a part of any person’s uniform during the summer so we wanted to highlight the relationship between summer and sunglasses. We created this mood by using summery elements like : palm leaves , fresh fruits , poolside , hats , sunscreen , beach sand , etc.
III. Credits:
Client: GEM opticians
Photography : Narain Barai
Creative conceptualisation & production : Every Last Detail.
Objective: Creating a content bank for Prose Stories for the autumn-winter period.
Process: From putting together a moodboard, collection name to the actual execution in terms of production, we helped generate the vision and execute it to reality.
Result: We generated image content for their e-commerce and social media (including banner shots) to last the brand for 3 months.
Credits:
Photographer: Ryan Maris
Talent: Aarzoo Thapa, Inega
MUA: Shrishti Jain
i. Objective - To create a community of working women through our Female Hustler content property for Addons Shop
ii. Process - Addons Shop is a handbag and footwear brand that we planned to establish as a company that caters to working women through their efficient and pragmatic fashion. With this in mind, we started a content property called ‘Female Huslters’ that gave working women a platform to share their thoughts and strategies on being a part of the workforce. We approached women from different streams and had them answer a set of questions about their work-life which we used to create content for this property. In our monthly reviews, we’ve noticed this property to have had the most likes, reach and good engagement rate organically.
-February 2021 - Female Hustler post had 17% engagement rate + highest-profile visits
-January 2021 - highest shares organically
-September 2020 - Highest engagement rate organically with 19%
iii. Credits -
Clients - Addons Shop
Featured - Apoorva Tandon, Ayushi Kothari Kachhara, Manita Singhania
Objective: To churn out visual content for their website
Process: We created a bank of images that the brand could use across their website, social media and look books. From helping narrow down on a location to props to the actual set-ups, this shoot was a herculean one!
Credits:
Photographer- Mansi Soni
I. Objective
Created image content for GEM Opticians for our various themed campaigns expressing our values, pillars and brand vision.
II. Process
We intend to share GEM Opticians values, services and vision of luxury designer brands that they have onboard in various ways such as:
Themed Campaigns: We decide on different themes for each and every one of our shoots, capturing the essence of the theme. We have done various campaigns for the brand such as #50YearsOfGEMOpticians(50th anniversary), #EyePledge (Brand pledges), #StayAtHomeWithGEM(Lockdown series), TreasureTheTogetherness (Valentine’s Day) and most recently, #WomenWithAVision (Women’s Day).
Collaborations:
We collaborate with various bloggers and cater them as #EyeSpyGEM for our shoots.
We source out our eyewear to celebrities as per their choice to expand our audience.
GEM Opticians also customise eyewear for their loyal patrons catering them under #FramedByGEM hashtag which are then displayed on our social handles as well.
Content: We maintain a balance of product, model, customer images along with educational, best sellers and generic content for our feed.
III. Result
We got the highest views for our best picks for Valentines day on our reel
Engagement growth rate by 14.6%
Follower growth rate by 127.7%
We got more organic response to our client posts
IV. Credits
Client: GEM Opticians
Image Source: Every Last Detail
I.Objective:
To plan a campaign around the different crafts and artisans of India as the brand strongly believes in uplifting the local karigars and going vocal for local
II.Process:
Step 1: Identify the different crafts used by the brand for their shoes: Mughlai, Mirror work, Ikat, Dhaga, Zardozi and Salli
Step 2: We did a a small shoot showcasing the craft styles along with products and also of the karigars that work at the factory
Step 3: The two campaigns we came up with were called: #Kkarigari and #KkarigarsOfKkarma
We used our images to create a grid showcasing and educating our audience about craft! Through this grid we gave the viewers a behind the scene glimpse into the warehouse.
The viewers connected and appreciated the brand more after seeing the karigars working hard and diligently on the shoes.
Step 4: We also inculcated this theme in our stories by showing and educating the audience on the process of the crafts that were covered and ways to uplift artisans. We also gave shoutouts to small homegrown brands that we love!
III.Results: As shown below
Credits:
Photographer: Ryan Martis
Videographer : Rishav Jain
B:kind Self Love Club
I. Objective:
Creating image content for B:kind on the occasion of Valentines Day. B:kind wanted to talk about how you are the only Valentine you'll ever need.
II. Process:
The client wanted to create image content for it's tops & dresses focusing on them making you feel good about yourself.
We profiled real women who have had their personal journey with self love & acceptance & shared their stories via the copy on social media.
III. Credits:
Client: B:kind
Photography: Ryan Martis
Creative Production : Every Last Detail
Women of the #BkindSelfLoveClub :
Pratishtha Shrotriya Khan - Writer & Content Creator
Sakshi Jajal - Student & Amateur Photographer
Pranjali Chauhan - Dancer & Model
Priyanka Aggarwal - Entrepreneur
I. Objective:
Creating an image bank for the brand RTJ Jewels for social media purposes
II. Process:
RT Jewels is a bespoke fine jewelry brand for the modern bride, however they also have products that are suitable for gifting, smaller events, etc. Hence we used different themes such as Diwali, pastels, textures, etc to create a wholistic product image bank for the brand.
III. Credits:
Client: R Tribhovandas Jewels
Creative conceptualization & direction : Every Last Detail.
I. Objective:
Creating a campaign for GEM Opticians for social marketing purposes to show how they carry eyewear for all kinds of style aesthetics but with an upscale feel.
II. Process:
This campaign was the second edition to our first #EyeSpyGEM shoot. The brand wanted to up the luxury element on the feed and hence we decided to move the shoot to an indoor space and briefed the participants to be dressed in semi-formals/formals. We ensured that the personal style of the participant was still kept intact and the eyewear added was to complement the same.
III. Credits:
Client: GEM opticians
Location Courtesy : AKA Bistro, Mumbai
Production : Every Last Detail.
INJA Wellness
I. Objective:
Creating attractive image content for Inja Wellness, a marine collagen brand launching itself on social media for the first time.
II. Process:
The client wanted to create image content for it’s marine collagen protein and highlight the benefits, ingredients, uses & how to use the product.
We've maintained the minimal freshness of all images by using a white backdrop, fresh fruits, pastel colours, plants and more such props.
III. Credits:
Client: Inja Wellness
Photography : Mansi Soni
Creative Production : Every Last Detail
I. Objective:
Collaboration with Varna to create image content for our client GEM Opticians.
II. Process:
This series was created as a way to showcase the metallic and reflective trend in eyewear with the help of Varna.
III. Credits:
Client: GEM opticians
Image Conceptualisation and Executed by : Varna Jayraj
Photography : Avinash Murthy
Ideation : Every Last Detail.
I.Objective:
It is important for your brand to grow! Here are some easy tried and tested methods that will help your brand grow.
II.Process:
1) To keep our followers engaged we create interactive posts and stories.
Example Post: Your next beard and Hairstyle according to your zodiac sign
Example Story: This and that story, Cricket quiz story
2) Blogger collaborations also help in introducing our brand to a fresh sea of people.
Some bloggers we have collaborated with:
Varun @the_humble_gentleman
Harsh @Harshhjainn
Naved @Navedquareshi
3) To reach a wider audience we use relevant hashtags and catchy captions.
4) We also host regular giveaways on our brand and prompt the participants to follow us.
Example: IPL Guess the winning team giveaway, Christmas Giveaway
5) Every once in a while we promote our posts to a new audience to make them aware about our brand
Example: The four-in-hand knot
III.Results:
1) The four-in-hand knot post gained us 812 followers and 10.7k saves
2) With our Christmas giveaway post we reached 1050 accounts
3) We collaborated with 6 bloggers who gave us various reel content for our products
I.Objective:
To plan and conceptualize content for 23 Yards - A men's personal care and grooming brand.
II.Process:
23 Yards is a personal care and grooming brand for men. The products range from from body wash to beard wash, the entire grooming and essentials kit for men that are made with clean & safe ingredients. The face of the brand is Ravi Shastri
Creating meaningful content is very important. We divided our content into these broad content buckets:
1) Educational content around men's grooming
2) Myth vs Fact
3) Toss up
4) Cricket facts
5) Product images
6) Memes
7) Interactive Posts
Creating these posts requires a lot of research. To keep your brand content relevant is it important to stay up to date with current trends in the meme, grooming and cricket sphere.
III.Results: We generated content that single handedly resulted in average increment of 108% !
I. Objective:
Launching Akari, an interior architectural design studio, on social media.
II. Process:
The principal designer at Akari, Niyoshi Sanghvi wanted to build Akari as an extension of her inspirations & mindset. She already had a huge collection of Pinterest sourced images + her personal images which she wanted curated & structured for her Instagram page. So we undertook an in-depth analysis on the following to establish an Instagram shape for her page:
1.Understanding the aesthetic of the brand
2.Creating a system that would be easy for them to maintain on social media
3.Covering the essence of the brand while ensuring that their Instagram can grow.
Thus, we created a layout, curation & schedule that could best cover Akari’s style so if a potential client were to see their page they would easily get a sense of their aesthetic & their past work.
III. Interpretation:
For ease of usage and minimal planning we opted for the white border Instagram theme so they could play with colors & images with minimum restrictions. Listed below are the other aspects we highlighted through various buckets:
1.Importance of light:
We created a bucket called #AkariPlay so they could show how they interpreted the play of light in different ways.
2.The uniqueness of their process:
We created a property called #InsideAkari so they could highlight the way they processed things from start to finish.
3.Out of the box thinking:
We created a bucket called #FigmentsofAkari to highlight this aspect.
4.The people behind Akari:
We chose an easy Instagram theme because site photos + Work-in-progress images from the ongoing projects were a must-do for Akari.
IV. Credits:
Client: Akari Studio
Curation & Ideation : Every Last Detail.
Image Courtesy : Pinterest & Akari
I. Objective:
Creating attractive image content for INJA Life which is a 100% Natural Japanese, marine-based, high quality, clinically tested, Collagen peptide. INJA Life Collagen comes highly recommended by several Pundits of the Fitness industry like Shri Madshukar Talwalkar, Kaizzad Capadia and Mickey Mehta.
II. Process:
The client wanted to create image content for social media highlighting the usage of marine collagen while also creating content for Diwali, Christmas and New Year
III. Credits:
Client: INJA
Photography & Styling: Narayan Baria
Creative Production : Every Last Detail
B:kind Website Graphics
I. Objective:
Creating attractive main page & collection banners for B:kind, a fun & fast-fashion top-wear brand's website for their capsule collection launches.
II. Process:
Using Campaign & product images, we created graphics to communicate about the new arrivals on their website. B:kind launches new capsule collections every month & the website banners should communicate that effortlessly.
III. Credits:
Client: B:kind
Graphics : Every Last Detail.
I.Objective:
Creating image content for #elementXBenefitcosmetics to show Benefit's travel kit products.
II. Process:
We decided to play on the phrase ‘friends with benefit’ and the brand name ‘Benefit cosmetics’. The Benefit cosmetics has a range of superior beauty products which are branded in a very fun & pop way. We picked this phrase to show the love relationship a girl shares with her Benefit cosmetics.
So we've used elements like roses, candy, lollipops, glitter, etc. to project the ‘love’ relationship. A fun baby blue off-shoulder was the right fit with all the pastel elements. Using tools such as stop-motions and boomerangs seemed like a great fit.
The light used was purely natural to be able to show the cosmetics on the skin really well.
III.Concept Note:
Crushing on the travel kit from Benefit Cosmetics because it gives all the ‘benefits’ without any troubles! Which girl doesn’t want this kind of relationship?!
IV.Credits:
Client: Element By Krishna Talesara
Photography : Pooja Gandhi
Creative conceptualisation : Every Last Detail.
I. Objective:
To start gathering brand awareness for the SS’17 Earth collection through collaborations with aesthetically pleasing bloggers.
II. Process:
We decided to go ahead with a mix of Indian and international bloggers. We were looking to identify bloggers who could give us a good content and good reach and hence went with a mix of the following bloggers:
1.Santoshi Shetty : The Style Edge
2.Masoom Minawala : Miss Style Fiesta
3.Aayushi Bangur : Style Drive
4.Akanksha Redhu
5.Dolly Singh : Spill The Sass
6.Nimisha Khanna : Local Ladki
7.Kavya Pernakil : StyleXKavya
8.Nriti : Balsamicfinegear
9.Shreya Kalra
10.Aanchal : Stylelocked
11.Divya Maben
12. MISU
13.Image Code
14.Sophia : Monocle Muse
15.Mehak Ghai
III. Credits:
Client: PoshPride
Blogger collaborator source: Every Last Detail.
Image source: Bloggers own content
I. Objective:
Creating image content for GEM opticians to establish themselves as a lifestyle brand
II. Process:
This campaign was created to re-iterate two extended brand beliefs for GEM Opticians : lifestyle and travel. Hence we created flatlays with props that would enforce these beliefs and help their followers place the brand as more than just a luxury eye-wear distributor.
III. Credits:
Client: GEM opticians
Photography : Narain Baria
Creative conceptualisation & Production : Every Last Detail.
POSHPRIDE METANOIA:
I. Objective:
Helping coin a collection name, story and finding the right collaborators to create visual content for the collection.
II. Process:
The inspiration for the garments was drawn from the emotion of self-love and how women need to achieve independence in it’s truest form.
Therefore, we decided to name the collection METANOIA which translates to ‘a transformative change of heart similar to a spiritual awakening’. We wanted to highlight how a woman who sets out on a soulful journey on a path of self-love and empowerment.
We decided to collaborate with Rhea Gupte who runs the blog @Fuss to create the lookbook for the collection because we thought she would be a great fit to interpret, translate and execute the same. We liaisoned with her to help execute the same.
We then worked on deciding how we wanted to execute the dispersal of this content on social media. Since the collection was an ode to a journey of a woman who eventually learns to love herself whole-heartedly we decided to show the progression of the silhouettes and the emotions through chapters as if it were going through her personal journal.
III. Concept note:
METANOIA:
The collection ‘Metanoia’ is an ode to the soulful journey of a woman on a path of self-love and empowerment. It is a beautiful amalgamation of bold, flowy, sensual silhouettes complemented with floral Suzani embroidery.Rich fabrics such as velvet, metallic satin and plaids have been used along with deep saturated hues of burgundy, midnight blue and champagne. Our muse being the strong modern woman, the fall winter collection highlights the romantic old world charm.
IV. Credits:
Client: PoshPride
Lookbook: The Girl from Fuss- Rhea Gupte
Creative liaison: Every Last Detail.
I.Objective:
Creating image content for #elementXFayhem for evening cocktail gowns.
II. Process:
Term coining-
The name was directly derived from the brand name ‘Fayhem’ which comes from the words ‘fashion’ and ‘mayhem’.
Interpretations-
We wanted to keep the mood of the shoot as rough and unkempt and also juxtapose the evening wear against everyday street locations to bring out a unique element to the story. Hence we decided to shoot in a greenhouse and the streets of Bombay. The hair and make-up was kept very raw and rough with definition only to the eyes to highlight the mayhem element.
III. Concept note :
Creating our own world of fused mayhem with cocktail gowns and unusual uncut jewels.
IV.Credits:
Client : Element By Krishna Talesara
Brand featured : Fayhem
Photography : Karan Nevatia
Creative conceptualisation & production: Every Last Detail.
I.Objective:
Creating image content for #elementXHouseOfRose to show their colored stone jewelry.
II. Process:
Term coining-
Empyrean means the place in the highest heaven. The diamond jewellery at hand was studded with various semi-precious stones making it look very royal and celestial at the same time. Hence the term ‘empyrean’ seemed befitting.
Interpretations:
We used elements such as velvet, filigree wood, satin to bring out the queenly element of the jewels. A flowy yet structured beige gown was taken to ensure that it looked like a modern twist on royalty. The light used was a mix of natural & yellow studio lights to create an ‘empyrean’ night feel.
III.Concept Note:
Royal stones & designs that will unsparingly make you feel like a queen of the heavens. Are you ready to be seized by the shine of these celestial jewels?
IV.Credits:
Client: Element By Krishna Talesara
Photography : Pooja Gandhi
Brand Featured : House of Rose
Creative conceptualization : Every Last Detail.
I. Objective:
Creating a summer campaign for GEM Opticians for social marketing purposes
II. Process:
Term coining-
The hashtag #GOforSummer was created as a play on GEM Opticians for summer- GO being the acronym for GEM Opticians.
Interpretations-
Sunglasses are such a part of any person’s uniform during the summer so we wanted to highlight the relationship between summer and sunglasses. We created this mood by using summery elements like : palm leaves , fresh fruits , poolside , hats , sunscreen , beach sand , etc.
III. Credits:
Client: GEM opticians
Photography : Narain Barai
Creative conceptualisation & production : Every Last Detail.
I.Objective:
Creating image content for a blogger for a fine jewellery brand
II. Process:
Term coining-
Naked: Undisguised or blatant
Blush: An interpretation of the rose gold polish used in the jewellery
Rose gold which is interpreted as blush or pink gold is a subtle yet an impactful way of wearing diamonds. Hence the phrase Naked BLUSH was coined.
Interpretations-
We've used a blush flower wall as the set to best project the 'Naked Blush' concept.
A camouflaging pink outfit was used to ensure that the rose gold is embossed in the images.
Hints of pink gold in the eye & cheeks were used to accentuate the look.
The light used was natural to make the flower wall set look as organic and seamless.
III. Concept note :
In the age of subtle being the new bold - rose or pink gold finished diamond jewellery is undoubtedly a trend that is here to stay. It's understated shine and finish is what makes it feminine, elegant and still incredibly wearable.
IV.Credits:
Client: Element By Krishna Talesara
Brand featured : Mehta Brothers Fine Jewelry
Photography : Aditya Mistry
MUA : Kreena Shah
Creative conceptualisation & art direction : Every Last Detail.
I. Objective:
Collaboration with Divya to create image content for our client GEM Opticians.
II. Process:
This series was created as a way to showcase the quirky and mini sunglasses trend in eyewear with the help of Divya who also styled the shoot.
III. Credits:
Client: GEM opticians
Styled and worn by : Divya Saini
Wardrobe : Poshpride & Bodements
Photography : Rushabh Shah
Ideation & Production : Every Last Detail.
I. Objective:
Creating a campaign for GEM Opticians for social marketing purposes to show how they carry eyewear for all kinds of style aesthetics
II. Process:
This campaign was created to re-iterate two extended brand beliefs for GEM Opticians: fashion and personalisation. Shooting real people and not models in their own clothing in a candid manner on the streets gave a personalized feel to their Instagram feed and also helped show how they carry eyewear for all kinds of face-cuts & style sensibilities. This in-turn also proved to be a good word-of-mouth marketing tool as the participants in turn used the images while giving due credits.
III. Credits:
Client: GEM opticians
Photography : Aditya Mistry
Creative Conceptualisation & Production : Every Last Detail.
I.Objective:
Creating image content for #elementXPransukhlalJewellers for uncut jewellery
II. Process:
Term coining-
The jewellery at hand was uncut and had a royal feel but nonetheless could be styled in seamlessly for a modern bride. Hence the term ‘Modern Mughal’ was coined to show the royal and yet current feel of the jewels.
Interpretations-
We created a set with vintage trunks, flowers, books , a radio with some printed cushions to show that modern take on a royal backdrop. A classic red Sabyasachi lehenga was chosen to bring out that queenly element. A red bindi was added with an open hair look to reiterate the juxtaposition we were trying to define.
III. Concept note :
Reign as the modern mughal with these exquisite timeless polki ornaments.
IV.Credits:
Client & co-production : Element By Krishna Talesara
Brand featured : Pransukhlal Jewellers
Photography : Rohan Pingle
Creative conceptualisation, co-production & direction : Every Last Detail.
B:kind Holi
I. Objective:
Creating image content for B:kind on the occasion of Holi.
II. Process:
The client wanted to create image content for Holi & showcase their colorful collection apt for Holi.
We used props such as color bombs to give the dramatic & colorful effect of the festival of Holi.
III. Credits:
Client: B:kind
Photography: Ryan Martis
Creative Production : Every Last Detail
Model - Prerna Mehra
I. Objective:
Creating a campaign for GEM Opticians for the Autumn season.
II. Process:
This campaign was created to highlight the Autumn hues. The brand wanted to be in tune with the season and also highlight the ‘eye-health’ aspect of their brand. Hence we used diffused yellow lights, orange hues, healthy foods and light knits to represent this visually.
III. Credits:
Client: GEM opticians
Photography : Narain Baria
Creative conceptualisation & Production : Every Last Detail.
I.Objective:
Creating image content for #elementXEkanshJewels for evening cocktail diamond jewelry.
II. Process:
Term coining-
The phrase was a play on the word ‘Rock’ which is a colloquial term for diamond and ‘On the Rocks’ which is a bar terminology for a drink being served on ice cubes. Since the jewelry at point was modern diamond jewelry that one would style with a cocktail gown the phrase seemed like a good fit.
Interpretations-
We wanted to show the process of a girl getting ready for that black-tie or cocktail event with these stunning diamond jewels. Hence we picked a bold red gown & huge blown curls to bring out that look. The look was shot inside a beautiful bathroom & walk-in closet space with props such as cosmetics , heels , clutch and but of course a champagne glass. The light & edit was made moodier and more yellow to create that atmosphere in which a girl gets ready.
III. Concept note :
We take our drinks & jewels both ‘On The Rocks’. And you?
IV.Credits:
Client & co-production : Element By Krishna Talesara
Brand featured : Ekansh Jewels
Photography : Rohan Pingle
MUA : Priya Todarwal
B:kind PathBreakers
I. Objective:
Creating image content for B:kind, a women's clothing brand to profile women who have broken path in their field of work & excelled.
II. Process:
The client wanted to create image content for it's tops focusing on them being versatile, work friendly & for all women.
So we profiled real working women wearing their tops with flowers & leaves & shared their stories via the copy on social media.
III. Credits:
Client: B:kind
Photography: Rushabh Shah
Creative Production : Every Last Detail
Working Women :
Archana Merani - Chartered Accountant
Sneha Tharwani - Dancer
Ritika Temkar - Entrepreneur
Rashi & Aakriti - Founders of Stac Jewellery
I.Objective:
Creating image content for #elementXKamaJewellers for fine diamond jewelry.
II. Process:
Term coining-
The coined term 'Intriq' is an amalgamation of the words: intricate & intrigue.
The diamond jewellery at hand was such that it had very intricate & fine detailing. Moreso, the techniques of setting were so unique (pressure setting,hollow setting,etc) that one would be curious enough to actually see the piece up & close. Hence the term intriq (short for intrique) was conceptualised.
Interpretations-
We've used mirrors & reflections to show the details of the jewels while trying to intrigue the viewer by the multiple reflections created. A structured black gown was picked to accentuate the diamond sparkle. Dramatic eyes & ruffled hair were needed to keep the curiosity element of the shoot. The light used was a mix of white & yellow studio lights to create an evening mysterious look.
III. Concept note :
Intricate Jewels that will build up your Intrigue with their one-of-a-kind designs & setting techniques. Prepared to be a lost in a world of INTRIQ diamonds.
IV.Credits:
Client: Element By Krishna Talesara
Brand featured : Kama Jewellers
Photography : Aditya Mistry
MUA : Kreena Shah
Creative conceptualisation & art direction : Every Last Detail.
I. Objective:
Creating image content for B:kind, a fun & fast-fashion top-wear brand which was launching it's work wear collection on e-commerce.
II. Process:
The client wanted to create image content for it's tops focusing on them being versatile & work friendly.
So we profiled real working women wearing their tops with props like laptop ,coffee , planners and more.
We shot this at WorkAmp, a co-working space to get the right feel of an office.
III. Credits:
Client: B:kind
Photography: Rushabh Shah
Location Courtesy: WorkAmp
Working Women :
Ashna Makhijani - Celebrity Stylist
Pooja Khialani - Wealth management analyst at Barclays!
Geetika Bhatia - Product development manager at HUL
Saloni Khosla - Project head at Studio Pepperfry
Richa Thakur - Head of marketing and Strategic Alliances at Bayside Sports
Creative Production : Every Last Detail.
I. Objective:
Creating image content for a restaurant based in Fort, Mumbai- Plenty to introduce themselves on social media.
II. Process:
This campaign was created to introduce Plenty's menu on social media keeping their food dishes as their hero & their brand colors : black, brown, blue & yellow in mind.
III. Credits:
Client: Plenty
Photography : Aditya Mistry
Creative conceptualisation & Production : Every Last Detail.
OBJECTIVE:
To create social media content to spread awareness about RTJ’s products, mainly focusing on their bridal jewelry collection.
CONCEPT: Bridal looks and personas
We created a persona for every collection that we put together to call out to the brides that relate to these specific personality traits so that we could form an emotional connect between the bride and the jewelry.
CREDITS:
Photographer: Mansi Soni
Model: Vamika Nidhi (Agency: Purple Thoughts)
MUA: Kreena Shah
Hair: Shivani Patel
Location: Studio 10, Andheri
Creative conceptualization, co-production & direction : Every Last Detail.
Objective:
To create content for The Shaadi Shopper for a fine jewelry brand : MK Jewels.
Term Coining-
The art or skill of mixing drinks is called Mixology
The jewellery at hand was a mixed bag filled with diamonds, coloured stones, rose gold & white gold polish. At the same time, the modern design aesthetic made the jewellery perfect for a cocktail night-out. Hence the amalgamation of the two brings us the concept of Mixology!
Interpretations-
We've used props such as martini glass, cocktail stirrer, clutch bag, etc. to bring out the afterparty feel.
A simple metallic gown with an easy neckline was taken to ensure there was no clash with the jewelry.
The light used was flash-heavy to bring out the night feel.
The music taken is also an upbeat & a commercial track.
Concept note-
Mastering the art of mixology with a concoction of these exquisite jewels.
Credits-
Client: The Shaadi Shopper, Mishikaa Parakh
Brand featured : MK Jewellers
Photography & Videography: Aditya Mistry
Hair & Makeup - Mausam Gandhi
Creative conceptualisation & art direction : Every Last Detail.
I.Objective:
Creating image content for #elementXPrimeWatches for Omega Watches
II. Process:
Term coining-
Horologium is a faint constellation in the southern sky which is symbolised by the pendulum clock. Since the product in point are the Omega watches from the Constellation collection we decided to pick a constellation which represents time.
Interpretations-
The vision for this shoot was from the idea that interstellar musings inspired an entire collection of watches. We wanted to reflect that (literally and figuratively) while shooting this story. Being inspired by galactic ideas we took it even further by using a projector with images of galaxies and clicking closeup shots of the watch itself with galaxy backgrounds. The outfit was a dark blue star studded dress to reiterate the concept. Silver eye makeup and glittery clothes emulate the watch's details and the star filled galaxies. The mood and light is dark and mysterious.
III. Concept note :
Time will stand still when you get lost in Omega’s constellation of watches. These dramatic and enduring watches are sure to make you feel the magic of the universe.
IV.Credits:
Client: Element By Krishna Talesara
Brand featured : Prime Watches - Omega Constellation collection
Photography : Rohan Pingle
MUA : Kreena Shah
Creative conceptualisation & art direction : Every Last Detail.
I. Objective:
Creating a campaign for B:kind for Christmas & EOSS collection.
II. Process:
This campaign was created to highlight the Festive collection & End of season sale. The brand wanted to be in tune with the season and hence we used mostly reds & greens for the festive products.
III. Credits:
Client: B:Kind
Photography : Narain Baria
Creative conceptualisation & Production : Every Last Detail.
I. Objective:
Image content created for GEM Opticians themed around the retro trend.
II. Process:
Images were created keeping in mind smaller sunglasses that have gained popularity recently.
III. Credits:
Client: GEM opticians
Photography : Rushabh Shah
Creative conceptualisation & Production : Every Last Detail.
I. Objective:
Creating a campaign for GEM Opticians for social marketing purposes to show how they carry eyewear for all kinds of style aesthetics but with an upscale feel.
II. Process:
This campaign was the second edition to our first #EyeSpyGEM shoot. The brand wanted to up the luxury element on the feed and hence we decided to move the shoot to an indoor space and briefed the participants to be dressed in semi-formals/formals. We ensured that the personal style of the participant was still kept intact and the eyewear added was to complement the same.
III. Credits:
Client: GEM opticians
Photography : Aditya Mistry
Location Courtesy : Summer House Café,Lower Parel, Mumbai
Creative conceptualization & Production : Every Last Detail.
I. Objective:
Creating a campaign for GEM Opticians for to showcase the Dior A/W’17 collection in stores.
II. Process:
The brand wanted to highlight the latest Dior in-store collection as it’s one of the exclusive stockists for it so we decided to collaborate with a celebrity stylist with a unique sense of style to achieve the same. Reann Moradian, a celebrity stylist at The Wardrobist, having worked with several popular celebs such as Aishwarya Rai, Esha Gupta, Disha Patani, Bhumi Pednekar, Huma Qureshi etc. seemed like an ideal fit. Her approach towards the looks was to create a grunge and rebellious vibe which complemented the Dior styles that we had picked out. We also personalized the story on the Instagram feed with tid-bits about her inspiration, her take on eyewear fashion, etc. to bring out her personality through the content and mixed the images with some glitchy GIF’s to maintain the grunge mood of the story.
III. Credits:
Client: GEM opticians
Collaborator : Reann Moradian
Photography : Mansi Soni
Make-up & Hair : Khushbu Sayta
Outfit courtesy: Nikhil Thampi, PoshPride and Tommy Hilfiger
Creative conceptualisation & Production : Every Last Detail.
I. Objective:
Creating a campaign for GEM Opticians for social marketing purposes to show how they carry eyewear for all kinds of style aesthetics
II. Process:
This campaign was created to re-iterate two extended brand beliefs for GEM Opticians: fashion and personalisation. Shooting real people and not models in their own clothing in a candid manner on the streets gave a personalized feel to their Instagram feed and also helped show how they carry eyewear for all kinds of face-cuts & style sensibilities. This in-turn also proved to be a good word-of-mouth marketing tool as the participants in turn used the images while giving due credits.
III. Credits:
Client: GEM opticians
Photography : Aditya Mistry
Location Courtesy : The Boston Butt
Creative Conceptualisation & Production : Every Last Detail.
#PowerOfKindness
I.Objective:
Creating video content of people talking about their experiences with kindness & share stories of the same.
II. Process:
B:Kind as a brand wants to represent and stand for kindness and spreading that message. Hence, on 13th November, World Kindness Day, we released a video that spoke about the power of kindness.
We went to The Lil Flea and spoke to strangers we asked them how any small or big act of kindness made an impact in their lives We received some really cute, emotional & funny answers. Head to the linked Youtube video to check them out.
III.Credits:
Client: B:kind
Videography & Editing : Rushabh Shah
Creative conceptualisation & art direction : Every Last Detail.
I. Objective:
Creating a campaign for GEM Opticians for social marketing purposes to show how they carry eyewear for all kinds of style aesthetics but with an upscale feel.
II. Process:
This campaign was the fifth edition of our #EyeSpyGEM shoot. The brand wanted to up the luxury element on the feed and hence we decided to move the shoot to an indoor space and briefed the participants to be dressed in semi-formals/formals. We ensured that the personal style of the participant was still kept intact and the eyewear added was to complement the same.
III. Credits:
Client: GEM opticians
Photography : Rushabh Shah
Creative conceptualization & Production : Every Last Detail.
I. Objective:
Image content created for GEM Opticians
II. Process:
Images were created keeping in mind the latest collection of sunglasses from Moschino, Alexander McQueen, Versace etc.
III. Credits:
Client: GEM opticians
Photography : Narain Baria
Worn by : Riti & Jash
Creative conceptualisation & Production : Every Last Detail.
Lion Jewellers -La vie en Rose!
Objective: Creating content for Lion Jewelers for their La vie en rose edit, designs inspired by the flora around!
Process: We created a bunch of collaterals to unfold the La vie en rose theme beautifully! We started with the inspiration story where we focused on the inspiration and followed it with a campaign story to showcase the designs from this edit. To keep up the fun & interaction, we also introduced styling stories with various pieces, interactive stories on proposal ideas and some informational stories on how to choose an engagement ring!
Credits-
Photographer- Narayan Baria
Concept, editing and designing- Every Last Detail
Objective: The brand wants to create unique looking content by engaging with different content creators.
Process: Every month we work with a few microbloggers whose aesthetics match CAI’s aesthetic to create content as per the theme or brief of that month.
Content Pieces Generated by: Microbloggers like Patelsysters, Monahleesa, Yashitac etc
#IAmACAIKid
Objective: The brand wanted to introduce the kid’s shoe collection perfect for all occasions for the age group of 2-8 years for boys + girls.
Process: Content Creation We started by creating flat lays for the CAI kids collection photoshoot for the Instagram content.
Barter Collaboration: We believe in the collaborative power to help elevate a brand so we identified kids microbloggers who matched our criteria & sent them the pair of CAI across for a few deliverables!
Mom Blogger Gifting: Reached out to 15+ mom bloggers like Ishna Batra, Tanya Khubchandani Vatsa, Pooja Advani, Yuvika Abrol to send the goodies across to achieve a wider reach & sales for the CAI kids collection.
Results: As seen below
Photographer: Mansi Soni
i. Objective - Create content for 3 months for Captain Zack for their social media
ii. Process - Captain Zack makes grooming essentials for pets which is why we had furry-much-fun with this brand! We had dog models to help us create a super cute aesthetic for the brand. Hope you enjoy this as much as we did!
iii. Clients - Captain Zack
Photographer - Mansi Soni, Rishav Jain
Objective:
A bespoke wedding and event planning venture, The Crimson Circle, a Mumbai-based company aims to ensure that a bride and groom experience the magic of a glorious union to the fullest.
Our objective was to plan a campaign & create a content bank for their lockdown wedding & wedding planning tips during COVID in an aesthetically pleasing manner to generate engagement.
Process:
Step 1: The client specifically wanted to create content that will be looking to rebuild customer confidence and make the big day extra special post lockdown. We helped generate the vision and execute it to reality.
Step 2: We used videos featuring our co-founders educating the audience on tips on how to plan their wedding during the pandemic.
Step 3: We started a content property called ‘Quaran-games’ where we used to host live games to engage with the audience.
Step 4: Once the lockdown regulations lifted, The Crimson Circle planned Shreya-Dhrumill’s intimate wedding with 25 guests. We curated a grid for them.
Result:
We created content that resulted in generating quality leads & Instagram follower growth by a 13.5%.
Shreya-Dhrumill’s intimate wedding got featured on various wedding blogs.
Credits:
Client: The Crimson Circle
Blogs Featured: CNN Traveller, Bride's Today, Shaadi Saga &The Wedding Wire.
Photography: The Photo Diary by Monisha
Creative conceptualization: Every Last Detail
Objective: To create an aesthetic and attractive 3-month content bank for RT Jewels.
Process: To create content for 3-month for RT Jewels, we first took inventory of the products to be shot and sorted them into collections. From the colour scheme to the product to shoot, everything was streamlined on a sheet to ensure that the shoot was smooth sailing!
Credits:
Brand - RT Jewels, India
Photographer - Narayan Bhai