I. Objective:
Creating image content for B:kind, a fun & fast-fashion top-wear brand which was launching it's work wear collection on e-commerce.
II. Process:
The client wanted to create image content for it's tops focusing on them being versatile & work friendly.
So we profiled real working women wearing their tops with props like laptop ,coffee , planners and more.
We shot this at WorkAmp, a co-working space to get the right feel of an office.
III. Credits:
Client: B:kind
Photography: Rushabh Shah
Location Courtesy: WorkAmp
Working Women :
Ashna Makhijani - Celebrity Stylist
Pooja Khialani - Wealth management analyst at Barclays!
Geetika Bhatia - Product development manager at HUL
Saloni Khosla - Project head at Studio Pepperfry
Richa Thakur - Head of marketing and Strategic Alliances at Bayside Sports
Creative Production : Every Last Detail.