I. Objective:
Creating image content for GEM opticians as one of the select stockists in India for Chanel eyewear.
II. Process:
This campaign was created to announce the launch of Chanel F/W’17 collection in GEM boutique stores. Hence we utilized luxe looking elements such as white fur, vintage fashion books, marble stationery unlike the usual backgrounds so that the story could stand out on the Instagram feed. We also picked feminine colors as the pieces to be displayed were for women.
III. Credits:
Client: GEM opticians
Photography : Narain Baria
Creative conceptualisation & Production : Every Last Detail.