I.Objective:
Creating image content for a luxury blog: Element by Krishna Talesara to launch on social media with the intention of explaining what the blog represented.
II. Process:
We broke down all the different elements her blog 'element' represented: fine jewelry, travel, luxury, lifestyle, gourmet food and well-curated interior spaces. We decided to create 6 sneak-peek images for each of these categories and to create one flatlay that would bring all of these elements together. Thus, while keeping her branding colours white & gold we created a series of sneak-peek images for her blog using luxurious props and the term 'elements of element' was coined.
III.Credits:
Client: Element By Krishna Talesara
Photography : Rohan Pingle
Creative conceptualisation & art direction : Every Last Detail.