I.Objective:
Creating image content for #elementXKamaJewellers for fine diamond jewelry.
II. Process:
Term coining-
The coined term 'Intriq' is an amalgamation of the words: intricate & intrigue.
The diamond jewellery at hand was such that it had very intricate & fine detailing. Moreso, the techniques of setting were so unique (pressure setting,hollow setting,etc) that one would be curious enough to actually see the piece up & close. Hence the term intriq (short for intrique) was conceptualised.
Interpretations-
We've used mirrors & reflections to show the details of the jewels while trying to intrigue the viewer by the multiple reflections created. A structured black gown was picked to accentuate the diamond sparkle. Dramatic eyes & ruffled hair were needed to keep the curiosity element of the shoot. The light used was a mix of white & yellow studio lights to create an evening mysterious look.
III. Concept note :
Intricate Jewels that will build up your Intrigue with their one-of-a-kind designs & setting techniques. Prepared to be a lost in a world of INTRIQ diamonds.
IV.Credits:
Client: Element By Krishna Talesara
Brand featured : Kama Jewellers
Photography : Aditya Mistry
MUA : Kreena Shah
Creative conceptualisation & art direction : Every Last Detail.