I.Objective:
Creating image content for #elementXMaheshNotandass for diamond jewelry with hints of blue
II. Process:
Term coining-
Zero degree is the temperature at which water freezes into ice.
The jewellery picked was all white & structured diamonds with hues of blue with very ice-like structures. Zero Degrees was taken as a direct interpretation of the atmosphere in which ice is created.
Interpretations-
We create a white on white geometric set-up to reinstate the structured settings of the diamonds. A white undisturbing outfit with a crisp white blazer was picked to enhance the same atmosphere.
Tints of blue in the eye shadow to match the tints of blue in the jewellery were added.
III. Concept note :
Ice-like diamonds and deep blue tinted jewels were created for the bold, the mysterious & the unapologetic(s).These edgy pieces are sure to make heads turn for you.
IV.Credits:
Client: Element By Krishna Talesara
Brand featured : Mahesh Notandass Fine Jewelry
Photography : Rohan Pingle
MUA : Kreena Shah
Creative conceptualisation & art direction : Every Last Detail.