I.Objective:
Creating image content for #elementXPrimeWatches for Omega Watches
II. Process:
Term coining-
Horologium is a faint constellation in the southern sky which is symbolised by the pendulum clock. Since the product in point are the Omega watches from the Constellation collection we decided to pick a constellation which represents time.
Interpretations-
The vision for this shoot was from the idea that interstellar musings inspired an entire collection of watches. We wanted to reflect that (literally and figuratively) while shooting this story. Being inspired by galactic ideas we took it even further by using a projector with images of galaxies and clicking closeup shots of the watch itself with galaxy backgrounds. The outfit was a dark blue star studded dress to reiterate the concept. Silver eye makeup and glittery clothes emulate the watch's details and the star filled galaxies. The mood and light is dark and mysterious.
III. Concept note :
Time will stand still when you get lost in Omega’s constellation of watches. These dramatic and enduring watches are sure to make you feel the magic of the universe.
IV.Credits:
Client: Element By Krishna Talesara
Brand featured : Prime Watches - Omega Constellation collection
Photography : Rohan Pingle
MUA : Kreena Shah
Creative conceptualisation & art direction : Every Last Detail.