I. Objective:
Creating a campaign for GEM Opticians for social marketing purposes to show how they carry eyewear for all kinds of style aesthetics
II. Process:
This campaign was created to re-iterate two extended brand beliefs for GEM Opticians: fashion and personalisation. Shooting real people and not models in their own clothing in a candid manner on the streets gave a personalized feel to their Instagram feed and also helped show how they carry eyewear for all kinds of face-cuts & style sensibilities. This in-turn also proved to be a good word-of-mouth marketing tool as the participants in turn used the images while giving due credits.
III. Credits:
Client: GEM opticians
Photography : Aditya Mistry
Location Courtesy : The Boston Butt
Creative Conceptualisation & Production : Every Last Detail.