I. Objective:
Creating a campaign for GEM Opticians for social marketing purposes to show how they carry eyewear for all kinds of style aesthetics but with an upscale feel.
II. Process:
This campaign was the second edition to our first #EyeSpyGEM shoot. The brand wanted to up the luxury element on the feed and hence we decided to move the shoot to an indoor space and briefed the participants to be dressed in semi-formals/formals. We ensured that the personal style of the participant was still kept intact and the eyewear added was to complement the same.
III. Credits:
Client: GEM opticians
Location Courtesy : AKA Bistro, Mumbai
Production : Every Last Detail.