I.Objective:
Creating image content for #elementXBenefitcosmetics to show Benefit's travel kit products.
II. Process:
We decided to play on the phrase ‘friends with benefit’ and the brand name ‘Benefit cosmetics’. The Benefit cosmetics has a range of superior beauty products which are branded in a very fun & pop way. We picked this phrase to show the love relationship a girl shares with her Benefit cosmetics.
So we've used elements like roses, candy, lollipops, glitter, etc. to project the ‘love’ relationship. A fun baby blue off-shoulder was the right fit with all the pastel elements. Using tools such as stop-motions and boomerangs seemed like a great fit.
The light used was purely natural to be able to show the cosmetics on the skin really well.
III.Concept Note:
Crushing on the travel kit from Benefit Cosmetics because it gives all the ‘benefits’ without any troubles! Which girl doesn’t want this kind of relationship?!
IV.Credits:
Client: Element By Krishna Talesara
Photography : Pooja Gandhi
Creative conceptualisation : Every Last Detail.