I. Objective
Created image content for GEM Opticians for our various themed campaigns expressing our values, pillars and brand vision.
II. Process
We intend to share GEM Opticians values, services and vision of luxury designer brands that they have onboard in various ways such as:
Themed Campaigns: We decide on different themes for each and every one of our shoots, capturing the essence of the theme. We have done various campaigns for the brand such as #50YearsOfGEMOpticians(50th anniversary), #EyePledge (Brand pledges), #StayAtHomeWithGEM(Lockdown series), TreasureTheTogetherness (Valentine’s Day) and most recently, #WomenWithAVision (Women’s Day).
Collaborations:
We collaborate with various bloggers and cater them as #EyeSpyGEM for our shoots.
We source out our eyewear to celebrities as per their choice to expand our audience.
GEM Opticians also customise eyewear for their loyal patrons catering them under #FramedByGEM hashtag which are then displayed on our social handles as well.
Content: We maintain a balance of product, model, customer images along with educational, best sellers and generic content for our feed.
III. Result
We got the highest views for our best picks for Valentines day on our reel
Engagement growth rate by 14.6%
Follower growth rate by 127.7%
We got more organic response to our client posts
IV. Credits
Client: GEM Opticians
Image Source: Every Last Detail