I. Objective:
Creating a summer campaign for GEM Opticians for social marketing purposes
II. Process:
Term coining-
The hashtag #GOforSummer was created as a play on GEM Opticians for summer- GO being the acronym for GEM Opticians.
Interpretations-
Sunglasses are such a part of any person’s uniform during the summer so we wanted to highlight the relationship between summer and sunglasses. We created this mood by using summery elements like : palm leaves , fresh fruits , poolside , hats , sunscreen , beach sand , etc.
III. Credits:
Client: GEM opticians
Photography : Narain Barai
Creative conceptualisation & production : Every Last Detail.