I. Objective:
Creating a campaign for GEM Opticians for the Autumn season.
II. Process:
This campaign was created to highlight the Autumn hues. The brand wanted to be in tune with the season and also highlight the ‘eye-health’ aspect of their brand. Hence we used diffused yellow lights, orange hues, healthy foods and light knits to represent this visually.
III. Credits:
Client: GEM opticians
Photography : Narain Baria
Creative conceptualisation & Production : Every Last Detail.