I. Objective:
Creating image content for GEM opticians to establish themselves as a lifestyle brand
II. Process:
This campaign was created to re-iterate two extended brand beliefs for GEM Opticians : lifestyle and travel. Hence we created flatlays with props that would enforce these beliefs and help their followers place the brand as more than just a luxury eye-wear distributor.
III. Credits:
Client: GEM opticians
Photography : Narain Baria
Creative conceptualisation & Production : Every Last Detail.