I.Objective:
Creating image content for #elementXGhatiwalaJewellers for traditional uncut bridal jewelry.
II. Process:
Term coining-
We derived this term from the light we imagined to execute this shoot in, such that the jewels should be at their scintillating best.
Interpretations-
We wanted to shoot the jewels at sunrise to get that beautiful golden light to fall on the jewels so that they had a natural sparkle. Landscaping this shoot against a majestic structure like the Gateway of India was needed to offset the gold and sparkle that we wanted to highlight. We also decided to go with a white and gold bridal outfit to complement the entire look along with nets, laces and white roses to play with light. Gold hues were used in the make-up to further re-iterate the same.
III. Concept note :
Capturing the magic of uncut diamond jewels at golden hour.
IV.Credits:
Client : Element By Krishna Talesara
Brands featured : Ghatiwala Jewels and Ritika Mirchandani
Photography : Karan Nevatia
Creative conceptualisation & production: Every Last Detail.