#IAmACAIKid
Objective: The brand wanted to introduce the kid’s shoe collection perfect for all occasions for the age group of 2-8 years for boys + girls.
Process: Content Creation We started by creating flat lays for the CAI kids collection photoshoot for the Instagram content.
Barter Collaboration: We believe in the collaborative power to help elevate a brand so we identified kids microbloggers who matched our criteria & sent them the pair of CAI across for a few deliverables!
Mom Blogger Gifting: Reached out to 15+ mom bloggers like Ishna Batra, Tanya Khubchandani Vatsa, Pooja Advani, Yuvika Abrol to send the goodies across to achieve a wider reach & sales for the CAI kids collection.
Results: As seen below
Photographer: Mansi Soni