POSHPRIDE METANOIA:
I. Objective:
Helping coin a collection name, story and finding the right collaborators to create visual content for the collection.
II. Process:
The inspiration for the garments was drawn from the emotion of self-love and how women need to achieve independence in it’s truest form.
Therefore, we decided to name the collection METANOIA which translates to ‘a transformative change of heart similar to a spiritual awakening’. We wanted to highlight how a woman who sets out on a soulful journey on a path of self-love and empowerment.
We decided to collaborate with Rhea Gupte who runs the blog @Fuss to create the lookbook for the collection because we thought she would be a great fit to interpret, translate and execute the same. We liaisoned with her to help execute the same.
We then worked on deciding how we wanted to execute the dispersal of this content on social media. Since the collection was an ode to a journey of a woman who eventually learns to love herself whole-heartedly we decided to show the progression of the silhouettes and the emotions through chapters as if it were going through her personal journal.
III. Concept note:
METANOIA:
The collection ‘Metanoia’ is an ode to the soulful journey of a woman on a path of self-love and empowerment. It is a beautiful amalgamation of bold, flowy, sensual silhouettes complemented with floral Suzani embroidery.Rich fabrics such as velvet, metallic satin and plaids have been used along with deep saturated hues of burgundy, midnight blue and champagne. Our muse being the strong modern woman, the fall winter collection highlights the romantic old world charm.
IV. Credits:
Client: PoshPride
Lookbook: The Girl from Fuss- Rhea Gupte
Creative liaison: Every Last Detail.