Objective:
To create content for The Shaadi Shopper for a fine jewelry brand : MK Jewels.
Term Coining-
The art or skill of mixing drinks is called Mixology
The jewellery at hand was a mixed bag filled with diamonds, coloured stones, rose gold & white gold polish. At the same time, the modern design aesthetic made the jewellery perfect for a cocktail night-out. Hence the amalgamation of the two brings us the concept of Mixology!
Interpretations-
We've used props such as martini glass, cocktail stirrer, clutch bag, etc. to bring out the afterparty feel.
A simple metallic gown with an easy neckline was taken to ensure there was no clash with the jewelry.
The light used was flash-heavy to bring out the night feel.
The music taken is also an upbeat & a commercial track.
Concept note-
Mastering the art of mixology with a concoction of these exquisite jewels.
Credits-
Client: The Shaadi Shopper, Mishikaa Parakh
Brand featured : MK Jewellers
Photography & Videography: Aditya Mistry
Hair & Makeup - Mausam Gandhi
Creative conceptualisation & art direction : Every Last Detail.