I. Objective:
Identifying the right influencers and creating the lighting, backdrop, make-up, hair & thematic mood board for PoshPride’s Metanoia collection to be photographed for the holiday season.
II. Process:
The inspiration for this shoot cropped from the concept note of the Metanoia collection which revolved around self-love and appreciation. We wanted to capture how women from different walks of life had achieved metanoia in their own way and how they resolved to further this cause in the coming year.
Thus, we approached women from different industries who would/could share their journey with us. We also got each of these influencers to share personal experiences and resolutions so each image could be supported by their words.
We decided to create a fun approach to this deeper goal we decided to create a party backdrop with streamers, confetti, balloons, champagne, etc. to captivate this mood. We decided to go with the harsh shadow light to create the indoor party impact.
III. Credits:
Influencers featured:
Client: PoshPride
Photography : Siddharth Gupta
Creative conceptualisation & Influencer liason: Every Last Detail.
Production : PoshPride