I.Objective:
Creating image content for a blogger for a fine jewellery brand
II. Process:
Term coining-
Naked: Undisguised or blatant
Blush: An interpretation of the rose gold polish used in the jewellery
Rose gold which is interpreted as blush or pink gold is a subtle yet an impactful way of wearing diamonds. Hence the phrase Naked BLUSH was coined.
Interpretations-
We've used a blush flower wall as the set to best project the 'Naked Blush' concept.
A camouflaging pink outfit was used to ensure that the rose gold is embossed in the images.
Hints of pink gold in the eye & cheeks were used to accentuate the look.
The light used was natural to make the flower wall set look as organic and seamless.
III. Concept note :
In the age of subtle being the new bold - rose or pink gold finished diamond jewellery is undoubtedly a trend that is here to stay. It's understated shine and finish is what makes it feminine, elegant and still incredibly wearable.
IV.Credits:
Client: Element By Krishna Talesara
Brand featured : Mehta Brothers Fine Jewelry
Photography : Aditya Mistry
MUA : Kreena Shah
Creative conceptualisation & art direction : Every Last Detail.