I.Objective:
Creating image content for #elementXPransukhlalJewellers for uncut jewellery
II. Process:
Term coining-
The jewellery at hand was uncut and had a royal feel but nonetheless could be styled in seamlessly for a modern bride. Hence the term ‘Modern Mughal’ was coined to show the royal and yet current feel of the jewels.
Interpretations-
We created a set with vintage trunks, flowers, books , a radio with some printed cushions to show that modern take on a royal backdrop. A classic red Sabyasachi lehenga was chosen to bring out that queenly element. A red bindi was added with an open hair look to reiterate the juxtaposition we were trying to define.
III. Concept note :
Reign as the modern mughal with these exquisite timeless polki ornaments.
IV.Credits:
Client & co-production : Element By Krishna Talesara
Brand featured : Pransukhlal Jewellers
Photography : Rohan Pingle
Creative conceptualisation, co-production & direction : Every Last Detail.