OBJECTIVE:
To create social media content to spread awareness about RTJ’s products, mainly focusing on their bridal jewelry collection.
CONCEPT: Bridal looks and personas
We created a persona for every collection that we put together to call out to the brides that relate to these specific personality traits so that we could form an emotional connect between the bride and the jewelry.
CREDITS:
Photographer: Mansi Soni
Model: Vamika Nidhi (Agency: Purple Thoughts)
MUA: Kreena Shah
Hair: Shivani Patel
Location: Studio 10, Andheri
Creative conceptualization, co-production & direction : Every Last Detail.