I.Objective:
To plan and conceptualize content for 23 Yards - A men's personal care and grooming brand.
II.Process:
23 Yards is a personal care and grooming brand for men. The products range from from body wash to beard wash, the entire grooming and essentials kit for men that are made with clean & safe ingredients. The face of the brand is Ravi Shastri
Creating meaningful content is very important. We divided our content into these broad content buckets:
1) Educational content around men's grooming
2) Myth vs Fact
3) Toss up
4) Cricket facts
5) Product images
6) Memes
7) Interactive Posts
Creating these posts requires a lot of research. To keep your brand content relevant is it important to stay up to date with current trends in the meme, grooming and cricket sphere.
III.Results: We generated content that single handedly resulted in average increment of 108% !