I. Objective:
Flower Lab is a florist brand that mainly focuses on creating cute and exciting stuff with their bouquets. This campaign was for Valentine’s Day and aimed at spreading love, excitement and involved the idea of showcasing their catalogue in an aesthetically pleasing manner for them to generate sales.
II. Process:
The concept was to create a sweet overtone with a flirty candy aesthetic to market their gifting bouquets on Instagram. The design highlights valentine illustrations with cute love quotes with elements like hearts, candy, stickers and sketch doodles.
III. Result:
You can see the visual execution to your right :)
IV. Credits:
Client: Flower Lab
Photography: Images are the brand's own
Creative conceptualization: Every Last Detail.