i. Objective - To brand Addons Shop as the go-to brand for working women and setting a target audience
ii. Process - To establish this tone and vibe for the brand, we used our tools of content and photography. A photoshoot is an essential tool that can help you communicate with your target audience wordlessly. For Addons Shop, we wanted to target working women between the ages of 25-45 and referenced images that would reflect their own choices to attract them to the brand. In terms of content, we targeted work, office-related content and how the brand’s pragmatic fashion would assist them to function efficiently at work. By September 2020, our insights revealed that we had managed to create an audience of women between 25-34.
Credits -
Clients - Addons Shop
Photographer - Ryan Martis
Talent - Rhea, Sparkle Talent