i. Objective - To create a community of working women through our Female Hustler content property for Addons Shop
ii. Process - Addons Shop is a handbag and footwear brand that we planned to establish as a company that caters to working women through their efficient and pragmatic fashion. With this in mind, we started a content property called ‘Female Huslters’ that gave working women a platform to share their thoughts and strategies on being a part of the workforce. We approached women from different streams and had them answer a set of questions about their work-life which we used to create content for this property. In our monthly reviews, we’ve noticed this property to have had the most likes, reach and good engagement rate organically.
-February 2021 - Female Hustler post had 17% engagement rate + highest-profile visits
-January 2021 - highest shares organically
-September 2020 - Highest engagement rate organically with 19%
iii. Credits -
Clients - Addons Shop
Featured - Apoorva Tandon, Ayushi Kothari Kachhara, Manita Singhania