I.Objective:
Creating image content for #elementXEkanshJewels for evening cocktail diamond jewelry.
II. Process:
Term coining-
The phrase was a play on the word ‘Rock’ which is a colloquial term for diamond and ‘On the Rocks’ which is a bar terminology for a drink being served on ice cubes. Since the jewelry at point was modern diamond jewelry that one would style with a cocktail gown the phrase seemed like a good fit.
Interpretations-
We wanted to show the process of a girl getting ready for that black-tie or cocktail event with these stunning diamond jewels. Hence we picked a bold red gown & huge blown curls to bring out that look. The look was shot inside a beautiful bathroom & walk-in closet space with props such as cosmetics , heels , clutch and but of course a champagne glass. The light & edit was made moodier and more yellow to create that atmosphere in which a girl gets ready.
III. Concept note :
We take our drinks & jewels both ‘On The Rocks’. And you?
IV.Credits:
Client & co-production : Element By Krishna Talesara
Brand featured : Ekansh Jewels
Photography : Rohan Pingle
MUA : Priya Todarwal