I. Objective:
To start gathering brand awareness for the SS’17 Earth collection through collaborations with aesthetically pleasing bloggers.
II. Process:
We decided to go ahead with a mix of Indian and international bloggers. We were looking to identify bloggers who could give us a good content and good reach and hence went with a mix of the following bloggers:
1.Santoshi Shetty : The Style Edge
2.Masoom Minawala : Miss Style Fiesta
3.Aayushi Bangur : Style Drive
4.Akanksha Redhu
5.Dolly Singh : Spill The Sass
6.Nimisha Khanna : Local Ladki
7.Kavya Pernakil : StyleXKavya
8.Nriti : Balsamicfinegear
9.Shreya Kalra
10.Aanchal : Stylelocked
11.Divya Maben
12. MISU
13.Image Code
14.Sophia : Monocle Muse
15.Mehak Ghai
III. Credits:
Client: PoshPride
Blogger collaborator source: Every Last Detail.
Image source: Bloggers own content