I. Objective:
Creating the lighting, backdrop, make-up, hair & thematic mood board for PoshPride’s capsule collection.
II. Process:
The inspiration for the garments was drawn from nature as the collection was an extension to their SS’17 Earth collection.
Hence to maintain that continuity and the evident flowy silhouettes & light colors we decided to put a spin on the word ‘global warming’ and call the collection ‘global cooling’.
The backdrop for the shoot was created with hints of palm leaves and a pastel peach color backdrop. To bring the relaxed component of the collection the hair was pulled back in a sleek pony with dewy, fresh make-up. Lastly, the mood for the model was carefree and casual almost as if she was caught candidly in action.
III. Concept note:
GLOBAL COOLING:
This capsule collection is an extension of the SS’17 collection EARTH, which was conceptualized to address global warming. Since nature helps cool the earth down, each garment is inspired by elements of nature such as sand, water & spring flowers. The collection features fuss-free clothing in lightweight fabrics, soothing colours & flowy silhouettes.
IV. Credits:
Client: PoshPride
Photography : Runvijay Paul
Make-up & Hair : Radhika Khuneta
Creative conceptualisation: Every Last Detail.
Production : PoshPride