I. Objective:
Creating a campaign for GEM Opticians for to showcase the Dior A/W’17 collection in stores.
II. Process:
The brand wanted to highlight the latest Dior in-store collection as it’s one of the exclusive stockists for it so we decided to collaborate with a celebrity stylist with a unique sense of style to achieve the same. Reann Moradian, a celebrity stylist at The Wardrobist, having worked with several popular celebs such as Aishwarya Rai, Esha Gupta, Disha Patani, Bhumi Pednekar, Huma Qureshi etc. seemed like an ideal fit. Her approach towards the looks was to create a grunge and rebellious vibe which complemented the Dior styles that we had picked out. We also personalized the story on the Instagram feed with tid-bits about her inspiration, her take on eyewear fashion, etc. to bring out her personality through the content and mixed the images with some glitchy GIF’s to maintain the grunge mood of the story.
III. Credits:
Client: GEM opticians
Collaborator : Reann Moradian
Photography : Mansi Soni
Make-up & Hair : Khushbu Sayta
Outfit courtesy: Nikhil Thampi, PoshPride and Tommy Hilfiger
Creative conceptualisation & Production : Every Last Detail.