I. Objective:
Creating a campaign for GEM Opticians for to show how to style the upcoming ‘tints’ eyewear trend.
II. Process:
The brand wanted to highlight the transparent lens trend by showcasing how the eyewear should be styled as a whole so we decided to collaborate with a celebrity stylist to achieve the same. Meagan Concessio, assistant stylist to Rhea Kapoor, having worked with several popular celebs such as Sonam Kapoor, Jacqueline Fernandes,etc. seemed like an ideal fit. Her personal style was in itself too a strong complement for the trend that the brand wanted to highlight. Hence, we created a series of 3 looks with different colored tints to showcase her style. We also personalized the story on the Instagram feed with tid-bits about her inspiration, fashion faux pass, etc. keeping up with a fun and quirky vibe.
III. Credits:
Client: GEM opticians
Collaborator : Meagan Concessio
Photography : Ridhika Mehra
Make-up & Hair : Stacy Gomes
Location Courtesy : Hello Guppy