Objective:
A bespoke wedding and event planning venture, The Crimson Circle, a Mumbai-based company aims to ensure that a bride and groom experience the magic of a glorious union to the fullest.
Our objective was to plan a campaign & create a content bank for their lockdown wedding & wedding planning tips during COVID in an aesthetically pleasing manner to generate engagement.
Process:
Step 1: The client specifically wanted to create content that will be looking to rebuild customer confidence and make the big day extra special post lockdown. We helped generate the vision and execute it to reality.
Step 2: We used videos featuring our co-founders educating the audience on tips on how to plan their wedding during the pandemic.
Step 3: We started a content property called ‘Quaran-games’ where we used to host live games to engage with the audience.
Step 4: Once the lockdown regulations lifted, The Crimson Circle planned Shreya-Dhrumill’s intimate wedding with 25 guests. We curated a grid for them.
Result:
We created content that resulted in generating quality leads & Instagram follower growth by a 13.5%.
Shreya-Dhrumill’s intimate wedding got featured on various wedding blogs.
Credits:
Client: The Crimson Circle
Blogs Featured: CNN Traveller, Bride's Today, Shaadi Saga &The Wedding Wire.
Photography: The Photo Diary by Monisha
Creative conceptualization: Every Last Detail