I. Objective:
Creating an image bank for the brand Tres Zuri for social media purposes
II. Process:
Tres Zuri is a CZ sterling silver jewelry brand and wanted to create an image bank for their social media. We first audited their brand on social media to understand the kind of customers they were attracting currently. We then tried to understand the kind of customer the brand wanted to reach out to & essentially bridged the gap between the two by creating appropriate social media buckets for their brand. Since the brand was attracting & wanted to attract women entrepreneurs, housewives, to-be-brides and food lovers we decided to create imagery around these concepts.
III. Credits:
Client: Tres Zuri
Photography : Narain Baria
Creative conceptualization & direction : Every Last Detail.