I. Objective:
Creating a bank of campaign images for Tried & Treasured for their social media.
II. Process:
To ooze luxury and style, we chose to create a bank of campaign images to supplement the brand’s pre-existing product images. We created 5 broad themes : classic, summer, festive, travel and fall and used those as the foundation to build up the mood-boards and color palettes.
III. Credits:
Client: Tried & Treasured
Photography : Ryan Martis
Make-up & Hair: Nishaa Guptaa and Aqshataa Mani
Model: Karen from Mezora Talents
Creative conceptualization & direction : Every Last Detail.